Arianee - The Future of Ownership Explainer Video
Arianee, a blockchain-based protocol, manages digital ownership and authenticity certificates for valuable objects. Leading the project, I guided the team in designing the art direction, storyboarding, and defining the color palette. My role included overseeing all design aspects, from concept creation to animation, sound design, and storyboarding, bringing Arianee's vision to fruition.
My Role: Art Director. Team lead | Art Direction | Illustration | Storyboarding
Awards: 2020 Indigo Awards | 2019 American Graphic Design Awards
Case Study
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Introducing Arianee is a protocol based on blockchain technology and is used to manage digital ownership and authenticity certificates for valuable objects.
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Develop a narrative telling Airanee technology and translate it into an easy-to-understand and digestible story.
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My team created all design aspects, from concept to animation and sound design, including scripting and storyboarding.
Targeting the luxury industry, I decided to pursue a realistic and modern style of illustration. We created a wider range of color tones under the Arianee brand colors to end up with visuals with more depth and layers.
Since this is a very technical subject, we included more real life inspired scenes, to foster a smooth and easier understanding.
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Team:
Art Director: Ming-Hsuan Lee | Creative Director: Daniela Varela | Motion Designers: Hyeji Yu, Andrej Porosin, Kexin Xu, Marina Sanjuan, Antoine Duong | Illustrator: Ming-Hsuan Lee, Juan Tobias, Benoit Beracassat | Sound Effect: Gerard Bernal | Project Manager: Hanane Djouhri
Agency: Orchid Creation
Client: Arianee