Ceros Brand & Website Redesign
Ceros is a creative tool, catering to marketers and designers for interactive content creation. The goal is to rebrand and collectively launch its products as Ceros Suites, shifting from a B2B to a combined B2B and B2C market strategy.
The creative design team steps in to revisit the brand and introducing new colors, shapes, and hand-drawn elements, reflecting creativity and collaboration in alignment with the evolved brand strategy.
The new website introduces a fresh narrative to unveil the Ceros Suites, demonstrating how users can achieve a more efficient and seamless creative experience with Ceros products. This strategic redesign aligns Ceros with its evolved product strategy, with the goal of captivating a broader audience and elevating the brand's visual identity.
My Role: Lead Designer. Visual Design | Design System | Web Design
Project Overview
New branding, design system, and website for Ceros, the design suite that helps designers and marketers in creating engaging content more intelligently and efficiently.
Main Task
Our primary task is to strategically reposition Ceros through a comprehensive redesign of branding, messaging, tone, and overall look and feel. This aims to open up to the B2C market, engaging a broader audience beyond the traditional B2B scope.
Goals
As the lead designer in the creative team, I worked collectively with other designers and the marketing team to infuse our brand with fresh energy. Due to the success of our latest marketing campaign before the brand refresh, the company wanted to incorporate bolder visuals and a sense of humor into brand messages. The creative team revisited the brand, introducing new colors, shapes, and hand-drawn elements, reflecting creativity and collaboration in alignment with the evolved brand strategy.
Website Wireframe
We revamped the company's website, focusing on the best user experience and rethinking how we present information. The improved homepage now starts with a short blurb about Ceros Suite, showcasing its key differences and standout features. It then introduces the connection between all products, demonstrating how they can assist users in their creative processes.
Website Redesign
The updated Ceros website now feels more lively and fun, thanks to our fresh branding. We've added bright colors, hand-drawn elements, and shapes to make things pop and emphasize important words in the headlines. With more animations and moving pictures, the website is now more exciting and shows exactly how our product works. Our goal is to offer a clearer storytelling of how the Ceros Suite can truly benefit and attract more small businesses and individual users, our newly opened target audiences!
Hype video campaign
Collaborating with our video creative team and a content strategist, we've crafted a storyboard and narrative that highlights the launch of the Ceros Suite alongside our creative AI assistant, Gemma. Our goal is to demonstrate how the workflow in Ceros Suite can enhance and impact user’s creative process. Throughout the video, we've infused all-new branding colors and elements to ensure it exudes excitement and energy!
Emails, Organic Social, & Sales Collateral
Teaming up with the marketing department, we've identified the priority projects required for the new branding and website to align with our product's new positioning. We've also utilized the Ceros Suite to aid in our creative process and content development. By leveraging Ceros Studio for our interactive sales deck, I successfully designed a dynamic presentation to showcase the usability of our product.
