A Furniture Brand Collection Look Book

Haworth, a global furniture company, aimed to transform their printed collection look book into a captivating digital experience on their website, showcasing key designers, products, and stories.

As the lead designer, I developed the website from scratch to high fidelity, incorporating meticulously designed animations that complemented the brand's high-end luxury feel. The outcome condensed the 108-page look book into a concise 4-page website. The success of this project led to its whitelabeling as a template by Ceros for broader client reuse.

Role: Lead UI/UX Designer. Visual Design | Interaction Design | User Experience

Team: Stakeholders, Project Manager, Content Strategist

Duration: 2 months