Ceros Make Content Worth Marketing
Our Ceros Marketing Campaign is a dynamic initiative with three key objectives: boost brand awareness, create new business opportunities, and foster account expansion. Tailored for marketers and creatives, we're reaching diverse industries with a fun, playful, and relatable design approach infused with humor. Our color theme, inspired by Ceros but with added bold and pop shades, ensures stand-out visibility. The messages are not just informative but fun, engaging, and tailored to capture interest. We've incorporated shapes and hand-drawn elements, representing the creative process and making this campaign a visual delight. Join us as we transform content marketing into an exciting, interactive journey with Ceros.
My Role: Lead Designer
Team:
Head of Design: Kaitie Trout | Creative Director: Lydia Ding | Creative Director (Video): Ramsey Neville | Associate Director of Creative Strategy: Maggie Malach | Lead Designer: Chenwen Liang | Designer: Dani de los Santos | Motion Designers: Sam Fowler | Project Manager: Megan Turner
Result
The "Big Bag Energy" merch emerged as a resounding success, attracting visitors to our booth and generating increased interest in Ceros. Engagement metrics surpassed last year's campaign, with a remarkable 1.75 times higher engagement. Additionally, the campaign brought in a 1.5 times higher subscription rate compared to the previous year, indicating a significant positive impact and resonance with the audience. The success of this campaign prompted the executive team to decide on a rebranding initiative for Ceros, aligning the new look with business transformation and upcoming product launches.